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Welcome to the Immersive Bushfire Experience

Discover a unique, interactive experience designed to educate and prepare people and communities for bushfires.

  • icon showing a clipboard list and a shield with a fire icon

    ONLY 1 in 10

    households have a written bushfire plan

  • icon showing a burning house and a shield with a fire icon

    EVEN FEWER

    will have rehearsed plans under different conditions

  • icon showing three people and a shield with a fire icon

    ALL AUSTRALIANS

    should have a rehearsed bushfire plan

our MISSION

Empowering people and communities through immersive education, fostering resilience and emotional preparedness against bushfires.


TELL me and I will forget.

SHOW me and I may remember.

INVOLVE me and I will understand.

Offer me an EXPERIENCE and I will get to know how I feel, what others felt and what to expect if it happens to me in reality.

silhouette of a person looking toward a bushfire in distant hills

REquest a visit

Request a visit from the Immersive Bushfire Experience to your community.

THE Science behind the Immersive Bushfire Experience

Learn the facts and theories that drive our immersive experience, making complex science accessible.

  • Experience the true intensity of a bushfire, bridging the gap between expectation and reality.

    The Immersive Bushfire Experience addresses the gap between people's expectations and the reality of experiencing a bushfire. Many individuals hold inaccurate or ill-informed expectations about bushfires, which can lead to unpreparedness and increased risk. The immersive sensory experience aims to provide a more accurate and realistic understanding of what it is like to be in a bushfire, thereby enhancing preparedness and resilience.

  • Learn how to manage stress and fear during emergencies with realistic sensory exposure.

    High levels of stress and fear are common reactions during emergencies. The Immersive Bushfire Experience incorporates knowledge about the physiological and psychological effects of stress and fear. By familiarising participants with sensory experiences and emotional impacts associated with bushfires, the Immersive Bushfire Experience helps individuals learn techniques to manage and reduce stress and fear, improving their ability to respond effectively in real-life situations.

  • Gain a sense of control by experiencing bushfire stressors in a safe, controlled environment.

    Prior experience with stressors significantly helps in managing stress during emergencies. The Immersive Bushfire Experience provides participants with a controlled environment to experience bushfire-related stressors. This prior exposure reduces uncertainty and unpredictability, thereby lowering stress hormone release and enhancing participants' sense of control over the situation.

  • Tailored, immersive education to boost community preparedness and resilience.

    The Immersive Bushfire Experience is grounded in the recommendations from the 2009 Victorian Bushfires Royal Commission, which emphasised the need for flexible, community- tailored bushfire safety education. By incorporating innovative and experiential learning methods, the Immersive Bushfire Experience aims to engage individuals, households, and communities, ensuring that the education program is relevant, effective, and responsive to their specific needs.

Latest News

Take a peek behind the scenes of the experience and find out the latest news.

DONATE to help keep victorians safe during bushfire season

The Foundation for Rural Regional Renewal (FRRR) supports selected, not for profit charitable organisations, helping them to maximise their fundraising dollars. The Immersive Bushfire Experience Foundation (IBEF) through its partnership with FRRR, means that you can make a tax-deductible donation directly to our foundation and FRRR will forward the money into our account. For more information about the work of FRRR their website is: frrr.org.au

  Please click the donate button, if you would like to help us keep Victorians safe during during the bushfire season.

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